1. Management of strategies for MSMEs
a) Use of digital tools to improve sustainability in MSMEs.
b) Successful cases of digital marketing applied to small and medium businesses.
c) Strategies to transform MSMEs to digital environments.
d) Strategies for digital branding and online positioning.
e) Use of social networks and content marketing to reach new markets.
f) Marketing automation to optimize resources.
g) Integration of sustainability practices in the business strategy.
h) Green marketing and its impact on the competitiveness of MSMEs.
i) Measuring the environmental and social impact of operations.
2. International Business
a) Digital marketing trends in international markets.
b) Impact of digitalization on global economic sustainability.
c) Sustainability in Global Supply Chains.
d) Green Marketing in International Markets.
e) International Business and Digital Circular Economy.
f) Digital Transformation in Financial Management.
g) Risk Management in International Digital and Sustainable Businesses.
h) Impact of Climate Change on Digital International Business.
3. Innovation and Entrepreneurship in organizations
a) Technological Innovation for Competitiveness.
b) Creation of startups focused on sustainability and digital finance.
c) Innovative business models with positive environmental impact.
d) Role of innovation hubs in the promotion of sustainable enterprises.
e) Collaboration between entrepreneurs and governments for sustainable digital projects.f) Artificial Intelligence as an Engine for Sustainable Business Innovation.g) Creative Economy and Digital Green Entrepreneurship.
4. Accounting and Finances
a) Optimization of financial resources through digital platforms.
b) FinTech and its role in business sustainability.
c) Digital Financial Strategies for Business Sustainability.
d) Green Accounting and Digitalization.
e) Blockchain and its Impact on Accounting and Finance.
f) Digital Transformation in Financial Management.
g) Cryptofinance and New Trends in the Digital Market.
5. Human capital management
a) Human Capital Leadership to implement responsible marketing strategies.
b) Talent Management in the Digital and Green Era.
c) Telework and Sustainability: Impacts on Human Capital.
d) Labor Welfare in the Digital and Sustainable Era.
e) Digital Transformation and its Impact on Human Resources Management.
f) Management of Multigenerational Teams in the Digital Economy.
g) Ethics and Social Responsibility in Human Capital Management.
6. Public management
a) Public policies that promote digital sustainability in business.
b) Social marketing in public management for sustainable development.
c) Digital Transparency and Accountability in Public and Business Management.
d) Public Management Strategies to Promote the Digitalization of SMEs.
e) Promotion of Green Digital Startups from Public Management.
f) Public Management and Regulation of Sustainable Electronic Commerce.
7. Educative Management
a) Training of digital competencies in educational management for sustainable business.
b) The role of digital education in the adoption of sustainable practices.
c) Teacher Training in Digital Tools for Marketing and Finance.
d) Digital Educational Models for Sustainable Business.
e) Digital Financial Education in Educational Management.
f) Emerging Technologies in Business Education Management.
g) Sustainability in the Administration of Educational Institutions.
h) Development of Academic Networks for Business Sustainability.
8. Marketing management
a) Social commitment of business.
b) Companies with conscience: marketing, business, and their role with sustainability.
c) Socially responsible marketing: New trends in ethical business.
d) Transforming the future of business: marketing, sustainability and social responsibility.
e) Digital transformation and its impact on finance and marketing: digital tools for process automation.
f) Financial marketing: new strategies to attract investors.
g) Financial technology as a strategy for the development of SMEs.
h) Blockchain and its potential in marketing and finance.
i) Risk management in digital marketing.
9. Economics & Business
a) Emerging technologies that drive business sustainability.
b) Business innovation through sustainable digital technologies.
c) Circular Economy and its Impact on Business Strategies.
Language
Important dates
New deadline
april 21st of 2024
Deadline for submission of papers
april 28th of 2024
Deadline for submissions of presentations
June 12th, 13th & 14th of 2024
10th International Research Congress in Schools and Business Faculties (CIIEFN) and 8th Colloquium of Young Investigators(CJI):
Documents and Templates
VinculaTégica Registration Guide 2025
Vinculategica Cover Page Template 2024
Vinculategica paper template 2024
Poster of the event
Sitio desarrollado por la Dirección General de Tecnologías y Desarrollo Digital de la Universidad Autónoma de Nuevo León | Versión del Sitio 1.8
