Call for
Call for papers
The Bussiness School of the Universidad Autónoma de Nuevo León and it’s Research groups, with the aim of exploring and deepening, in the impact of the opportunities that marketing and digital finance presents to the business world from the sustainable approach, focusing how these concepts are redefining the thinking strategies and entrepreneurial strategies approach. We seek to provide an interdisciplinary platform for business leaders, academics, entrepreneurs, and technology developers to share knowledge, experiences and innovative perspectives on marketing in current and future commercial practices, thereby supporting a broader understanding and adoption of these technologies in business.
CALL FOR PAPERS:
11th INTERNATIONAL RESEARCH CONGRESS IN SCHOOLS AND BUSINESS FACULTIES (CIIEFN) and 9th COLLOQUIUM OF YOUNG INVESTIGATORS (CJI). Marketing and digital finance supporting business sustainability.
That will take place in Monterrey, Nuevo León, the days 11, 12 and 13 of June 2025, in virtual spaces of the Bussiness School of the Universidad Autónoma de Nuevo León, under the following:
BASES
I. OBJECTIVE
11th International Research Congress in Schools and Business Faculties and 9th Colloquium of Young Investigators.
The CIIEFN aims to promote the exchange of knowledge and experiences among academics, professionals, and students in the field of business, focusing on the influence and evolution of Marketing and digital finance in business decisions. Under the theme “Marketing and digital finance supporting business sustainability” this event aims to:
- Emphasize how digital tools in marketing and finance can promote sustainability in business, ranging from the adoption of green technologies to the implementation of ethical practices. Participants will explore innovative strategies and business models that incorporate environmental, social, and economic sustainability principles through digital advancements.
- Emphasize digitalization as a motivator of efficiency and transparency in finance and marketing. Case studies and panels will be presented on how digital platforms optimize resources, reduce environmental impact, and improve decision-making. The role of Fintech, blockchain, and digital marketing in promoting more responsible business development will be discussed.
- Address how companies can measure and report their sustainability performance through financial and marketing metrics. The conference will offer workshops and sessions on integrating the triple bottom line (economic, social, and environmental performance) into corporate strategies, using digital tools for impact tracking and analysis
Through conferences, interactive sessions, research presentations, and networking opportunities, this congress aims to establish itself as a comprehensive space for reflecting on the crucial role that Marketing and digital finance play in business sustainability. Additionally, the colloquium seeks to become a dynamic and enriching environment that promotes emerging talent and contributes to the continuous development of research in the fields of business and disruptive technologies
II. PARTICIPATION MODALITIES
The only participation modality for the Congress and the Colloquium is the following:
The areas in which research papers may be presented are through the following Thematic Axes:
- Management of strategies for MSMEs
- Accounting and finance
- Economy and business
- Human capital management
- Marketing management
- Educational management
- Public management
- Innovation and Entrepreneurship
- International business
Click to see the sub-thematic axes
III. RESEARCH PAPERS PRESENTATION
Two files must be prepared with the following information:
Cover:
The “Cover page Template” found on the congress website must be used to create the cover page.
The title of the paper must not exceed 18 words in length.
Research paper (This document should not contain the name of the authors):
The structure of the paper should consist of the following sections:
- Abstract (maximum of 200 words in English and Spanish)
- Keywords in alphabetical order (minimum of 3, maximum of 5)
- JEL codes: Minimum of three, maximum of five.
- Introduction
- Theoretical framework
- Method
- Results
- Conclusions
- References
NOTE. - To develop your research article, it is recommended that you download the file called "Support Guide for the Presenter" found on the conference website.
The document will be subject to review for originality through the Turnitin tool. To do so, the author or authors are asked to submit their document through the Turnitin link so that it can be reviewed for originality. Documents with a similarity greater than 20% cannot be submitted to the website, which is why it is important to run the process as many times as necessary before submission. Instructions on how to carry out this process can be found on the conference website. If an author sends a document that does not respect this originality guideline, the document will be rejected without the opportunity for evaluation.
IV. WRITING FORMAT
The paper should follow the following guidelines: To develop your research article, it is recommended that you download the "Research paper file" file found on the Congress website. Also use the 7th Edition of the APA Manual for tables, figures, citations, and references.
Document size: Minimum 15 and maximum 20 pages including references and appendices.
V. SUBMISSION PROCESS
Steps to follow 11th CIIEFN:
- One of the authors must register here to be enrolled in the Turnitin class that corresponds to the selected topic.
- Obtain the Originality Report for your paper from the Turnitin platform. You can use the “Turnitin manual” to create your report.
- Log in to the OJS platform of Vinculatégica, if you do not have an account, you must first register (see registration manual) to send the documents. Once logged on the platform, you will need to upload these five files: Cover page, Research paper file, Copyright license (Rights endorsement), Originality report and checklist table, you will also need to fill in the information requested on the platform: author(s) names, school affiliation, ORCID, etc.
- If the paper is accepted because of the review process, you will receive a letter of acceptance to the Congress via email.
Steps to follow 9th CJI:
- One of the authors must register here to be enrolled in the Turnitin class that corresponds to the selected topic.
- Obtain the Originality Report for your paper from the Turnitin platform. You can use the “Turnitin manual” to create your report.
- Create a registration in the Colloquium platform to submit documents. Once logged on the platform, you will need to upload these five files: Cover page, Research paper file, Rights endorsement, and Originality report, you will also need to fill in the information requested on the platform.
- If the paper is accepted because of the review process, you will receive the corresponding acceptance letter to the Colloquium via email.
VI. PARTICIPATION CONDITIONS:
- Maximum three authors per paper.
- Papers must be unpublished, papers presented at other events or published papers will not be accepted
- Each author may submit a maximum of two papers.
- The same paper cannot be sent to both the congress and the colloquium.
- The same paper cannot be submitted to two thematic sub-topics.
- Recognition as a speaker or participant will be provided digitally to those who comply with the terms of this call.
- In the case of a colloquium, the first author must be a student (with documentation proof).
Deadline for receiving research papers for the Congress and the Colloquium:
The reception of research papers will be made from the publication of this call and until April 11th, 2025.
Congress Arbitration
- Submitted papers must first be reviewed in Turnitin by the presenter, and according to their worktable, any paper with more than 20% similarity by the Turnitin platform should not be sent to the congress. Those papers that meet this requirement should be submitted and will be evaluated by a referee committee (double-blind refereeing process), the notification of the result of the evaluation will be sent via email.
- Accepted, registered and presented papers will be published in the electronic journal Vinculatégica EFAN with ISSN 2448-6101, in the following issues:
- July-August (2025)
- September-October (2025)
- November-December (2025)
- January-February (2026)
- March-April (2026)
- May-June (2026)
- An accepted presentation will be published, provided that the following requirements are met
- Comply with the registration and payment of at least one author.
- Comply with the presentation of the paper at the Congress.
- Submit the duly signed Copyright License.
- In addition to the above requirements, the article must meet the editorial standards of the journal.
- The best papers on each theme submitted will be selected for publication in an electronic book by a prestigious publisher, to be delivered sometime after the event. It should be noted that the selected papers must be modified for publication to emphasize the theme of the Congress.
Colloquium Arbitration:
- For the Colloquium, accepted and registered papers will be presented at the event and published in the Proceedings, provided the paper meets the editorial standards established by the editors. It should be clarified that at least one presenter must complete the registration process and digitally sign the rights endorsement form available on the event website.
VII. EVENT REGISTRATION
To register follow the next steps:
- Fill out the registration form online, which is available on the website https://actividades.uanl.mx/ciiefn/en/event_registration.html.
- To complete your registration, it is essential to send your deposit or bank transfer slip via the event's web portal, quoting the reference number provided once the information in the previous paragraph has been sent.
- If you wish to participate in both the conference and the colloquium, you must register and enroll separately for both events.
VIII. PRESENTATION OF PAPERS
The selected papers, to be presented, must be presented in 15 minutes by one of the authors registered for the event.
- REQUIREMENTS FOR VIRTUAL SPEAKERS
- Once you have the acceptance letter, you must send the presentation in PowerPoint via the website no later than May 31, 2025.
- You will be given a time slot for your remote presentation. For this process, an invitation link to access your presentation space will be sent to the registered email of the contact author.
- You will be invited to take a pre-event test to ensure the connection from your place of origin.
- You must have a computer with good quality internet access, a camera, microphone and speakers or a headset.
- The videoconferencing process will consist of granting you permission to control the presentation, in which you will share your computer desktop for the rest of the audience to view, present your presentation and control the audio for the corresponding table.
- INFORMATION
E-mail for information: ciiefn.info@uanl.mx
E-mail for invoicing: ciiefn.factura@uanl.mx
San Nicolás de los Garza, Nuevo León, November 1st, 2024.
